
Out There Biathlon and Nordic Team member Sarah Murphy jokes that when the team’s founders, Bjorn and Kristen Hanson, decided to open a ski shop they had two rules. Rule number one: change the world. Rule number two: sell some ski stuff. The joke is not far from the truth as the couple is revolutionizing nordic ski team sponsorship by creating a family atmosphere for fringe members of the sport.To see the FULL story click the link at the top!